Herb Lubalin
Lubalin Slab Serif
Herb Lubalin Born 1918-1981 in New York, a son to a Russian father and German mother. Herb was born one of twin sons, in their family life his parents were in the orchestra ; where his mother used to sing and his father would play on the trumpet, which had musical talent on both sides of the parents. His twin brother excelled through his studies and eventually got accepted to city college, unfortunate for Herb as he "was not academically gifted". Sadly it was down to the fact of him receiving "low grades". His true calling was in order to proceed with an art study, so he later enrolled on a "free art" school; and to have great success in the future. The young Lubalin was off to a "shaky start" but he gradually moved up on the ladder and "...The end of the course he was one of the best"; this path he was taking was the start of something very new for him as he enjoyed the work of calligraphy and other methods of type design.
He began his professional career working for a small company called Sudler and Hennessy; which was after the war and drugs and medicines needed to be advertised and, Herb was in the right place at the right time. Through his years at working for the company he was promoted to being the "art director"; from that of reaching to the highest in the company that was not the end of his hopes and dreams. He left the company in 1964 in order to create his own business.
Through reading these pages, it seems that herb was a very quiet man. Also his clear devotion towards his own business of working until it was finished; I believe if you love what your working at, you will never work a day in your life, this is what I think Herb saw through as well. Im very drawn towards this artist out of them all as he has had hard ship through having a twin brother with "academically gifted" and him getting low grades; it must of made him stumble and maybe thats a suggestion that he stays quiet. Though when it comes down to the serious matter of life and his relationship with his own sons "He only exchanged a few hundred words with his father there whole life"; a man very by himself and alone.
In his work he was inspired by the late 60s work of "psychedelic and art nouveau poster lettering" It really interests me when looking at typography that stands out and having a typeface that goes in-between each other is something completely new and definitely unique towards the area of design and type to the world. It was only until 1984 ITC (was Lubalin's company name) had 50 subscribers- "almost every manufactory... in the world. He introduced a vast number of new and interesting designs of font through out his career and something that was done by his genius mind set of reference and concentration towards his goal.
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